Since 2003, NRF has partnered with Prosper Insights & Analytics to gauge consumers’ spending intentions and celebration plans for American holidays — from Valentine’s Day to Christmas — and milestone events like Graduation and Back to School.
Holidays are a time to celebrate with loved ones — and also a time to shop. NRF surveys consumers on their spending on holidays and seasonal events throughout the year.
See how the holidays stack up in terms of spending in this chart.
Check out NRF's resources for a deep dive into the 2025 back-to-school season.
Find out what this year’s annual tax return survey found about expectation of refunds.
NRF's annual graduation survey looks at how Americans expect to spend on graduation gifts each year.
NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.
NRF has been conducting its annual Father’s Day survey since 2003 to see how Americans celebrate “dad” on his special day.
Try NRF’s original research for a broader look at the industry.
