NRF has been conducting its annual Mother’s Day survey since 2003 to see how Americans will celebrate “mom” on her special day each spring.
Eighty-four percent of U.S. adults are expected to celebrate the holiday. On average, those celebrating plan to spend $254.04 on Mother’s Day gifts and celebrations, the second highest per-person figure, following last year’s record $274.02 per person.
With a return to timeless gifts like flowers and special outings, consumers plan to spend an average of $254 per person to celebrate the moms in their lives.
2023: Consumers to spend record $35.7 billion for Mother’s Day
2022: Here’s how consumers are celebrating moms this Mother’s Day
2020: 3 ways the coronavirus is changing how we think about Mother’s Day
2019: Mother’s Day expected to deliver highest consumer spending to date
2017: Mother’s Day spending to reach record-high $23.6 billion
2016: Americans to spoil mom with jewelry, electronics and special outings
Results of the Mother’s Day spending survey are released each year in late April.
