Record Valentine's Day spending

Consumer spending on Valentine’s Day is expected to reach a record $29.1 billion, surpassing the previous record of $27.5 billion in 2025.

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The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Retail sales show monthly increase

The CNBC/NRF Retail Monitor, powered by Affinity Solutions, saw a moderate monthly increase and strong year-over-year gains in January.

NRF State of Retail & the Consumer

March 18, 2026 | Free Virtual Event

Explore the health of the American consumer and NRF’s annual retail sales forecast.

 

Latest from NRF

Debunking 5 myths around algorithmic pricing
How AI is disrupting every stage of the customer journey
Main Street retailers applaud reintroduction of Credit Card Competition Act

A look at Retail's Big Show 2026

Watch the highlights from NRF 2026, where attendees heard from the biggest changemakers and experienced the latest innovation in retail.

 

Retail Advocacy

Advocacy

6 retail policy priorities for 2026

NRF in Washington: A focus on organized retail crime, swipe fees, AI and more

Advocacy

Permanent Tax Relief

For small businesses, middle-class families and workers

Advocacy

Swipe Fees

NRF helps lead the Merchants Payments Coalition and has fought for fair swipe fees for over two decades.

Advocacy

Tariffs

NRF remains committed to leading the retail industry in critical tariff policy conversations.

Policy Spotlight

NRF is focused on key policy issues including organized retail crime, credit card swipe fees, immigration, tariffs and more.

Read more

Action Center

See how you can make your voice heard on the issues most important to retail.

Learn more
 

NRF Events

NRF Retail Law Summit
NRF State of Retail & the Consumer
NRF PROTECT
NRF Foundation Honors 2026

NRF Foundation Honors Raises $2.7 Million to Support Retail Careers

The 11th annual NRF Foundation Honors took place on Sunday, Jan. 11 in New York City to celebrate industry leaders, award student scholarships and highlight the diverse and vibrant talent across retail.

Georgetown University

NRF Business of Retail Initiative at Georgetown University

Georgetown University's McDonough School of Business partners with NRF to advance the field of retail studies through research insights, innovation and impact.

Retail Gets Real Podcast

Tune in for unfiltered, insightful conversations with the industry’s most interesting people and hear NRF's latest episode on the cultural forces shaping tomorrow’s consumer.

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