NRF forecasts that retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trillion.
Browse frequently asked questions about NRF's annual retail sales forecast from 2025 to learn more about how the forecast is calculated.
The National Retail Federation forecast that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023.