NRF's annual Easter survey collects consumer data about the spring holiday. NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.
Easter spending
Easter spending is expected to reach a record $24.9 billion in 2026. On a per-person basis, shoppers are budgeting a record high of $195.59, up from the previous record of $192.01 in 2023.
Q&A
NRF Research Analyst Lea Grgich discusses NRF’s Easter 2026 survey results and key findings.
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Down the rabbit hole
See historical data on how consumers celebrate the popular spring holiday.
Historical highlights
Results of the Easter spending survey are released each year prior to the holiday.