NRF's annual Easter survey collects consumer data about the spring holiday. NRF has been conducting its annual Easter survey since 2003 to see how consumers will spend for and celebrate during the popular spring holiday.
Eighty-one percent of consumers plan to celebrate Easter and they expect to spend $22.4 billion. Spring into the Easter holiday consumer shopping trends.
Consumer spending is expected to reach a total of $22.4 billion this Easter and a majority of Americans (81%) plan to celebrate the holiday in 2024.
How U.S. adult consumers plan to celebrate the holiday.
See historical data on how consumers celebrate the popular spring holiday.
2018: Easter spending expected to be second highest in NRF survey history
2016: Americans anticipate spending more than ever on Easter this year
2015: Consumers on the hunt for candy, new spring apparel this Easter
Results of the Easter spending survey are released each year prior to the holiday.
